We're still not sure if Twitter is genius in the way it connects like-minded people or pure evil for large chunks of our lives disappearing in what feels like moments. Either way, MissionTix knows how to use Twitter to increase ticket sales. People on Twitter can connect with one another around hashtags, who follows who, who get the most retweets and who gets "listed" by other tweeters. And, you can always just do a simple search to find the tweeps (Twitter people) who love synthpop or Renaissance fairs or B/W propaganda films. Once you have built a Twitter base (and while adhering to the rules of good Twitter citizenship you'll have yourself an interested audience for marketing your events, contests, giveaways, ticket sales and anything else you can think of.
For more information about marketing on Twitter, call MissionTix at 888.996.4774 or email firstname.lastname@example.org.